Drivers of customer turnover are really a cornucopia of things. There are so many different moving parts in the HR services industry that any one of them in a combination and at the same time can cause turnover.
Growing revenues in this market is probably harder than it’s ever been. You’ve got several factors working against you. You’ve got an industry that is over-commoditized and over-heating right now.
CogNet is different in many ways. First off it is a global company. We do business around the world, but we are U.S.-owned and operated.
Market position is important because it’s the perception that you want the buying community to have about your company. In this industry you absolutely have to choose, because the focus is so important.
The distinction between low-value work and high-value work is important. Low-value work is necessary work that has to be done. High-value work is work that gives your client a competitive advantage.
CogNet’s governance begins right upfront when we are sitting down and talking about the contract and putting the Statement of Work together.
Process documentation needs to include a few basic elements to be a useful management tool.
Spending dollars on what’s “more right” for your business and your clients is a concept that you really have to get your head around.
CogNet delivers value in many ways. I think one of the biggest ways we do it is that my partners and I have personally walked in your shoes.
If you run a business, you likely have low-value, menial tasks that have to be completed. And they have to be done right.