Sales Engine International (SEI) is a four year old digital marketing agency committed to growing their clients’ business through its unique Sales 2.0 prospect engagement and demand creation platform. With the integration of advanced social media marketing strategies and inbound and outbound campaigns, Sales Engine clients benefit from more effective and accountable lead generation and faster sales cycles that engage the prospect above the funnel, resulting in more qualified leads and complete marketing spend transparency.

SEI has a very talented in-house staff that delivers:

• Message development
• Copy writing
• Story boarding
• Video production
• Marketing automation
• Campaign execution

The company’s unique business platform coupled with top talent allows them to better serve its clients. SEI’s commitment to emerging technologies allows it to work efficiently and effectively on all projects. It is this commitment that helps clients make the most of their business opportunities and challenges.

The Challenge:

SEI used a variety of third parties for HTML design, landing pages, website creation, microsite creation, PowerPoint templates, and more. Working with a variety of different partners for these activities created several challenges for SEI:

• Maintaining a consistent level of quality in the design and design standards was difficult because multiple outside sources were used. This resulted in a high level of re-work on projects.
• Turnaround times were highly variable. The same project could take one day – one week and several days the next. This created project management challenges and made it difficult to manage their clients’ expectations.
• SEI costs were high and cost overruns were frequent resulting in significant margin erosion.
• Using multiple partners for these activities made accountability difficult.
  
  

Business Solution/Results:

By partnering with Cognet, SEI achieved three significant business results:

• HTML design templates that used to take several days to turn around now are completed overnight.
• Overhead is significantly reduced with work coming from one source.
• Consistently high level of work is delivered. SEI clients notice the difference.
  
  

Cognet’s design solutions have created a service offering that deals directly with Sales Engine’s challenges. With one design vendor, SEI can rest assured that the level of quality is top notch and that consistency is maintained. Projects are now delivered on-time and SEI program managers can better manage timelines. Additionally, SEI’s costs are contained and the savings can now be invested in other areas of the business.

As SEI continues to expand its client base, it can guarantee its clients that the level of design work that they receive will be timely, consistent and high quality.

The future:

As the partnership develops, Cognet will continue to help Sales Engine International produce high quality work – delivering a genuine competitive advantage for the agency and its clients.

“We couldn’t be more thrilled with Cognet. The level of work that they produce has had an immediate impact on the service that we provide our clients.”

Mike Vannoy,
Chief Opertating Officer - Sales Engine International